What is Product Discovery?
Think of product discovery as a way to make smart decisions before investing in product development. Instead of guessing, we dive into research and run workshops to understand user needs and market trends. This helps businesses avoid costly mistakes and create products that truly matter.
At Widelab, we tailor the discovery process depending on whether a product is brand new or already exists. For example, when working with Ryd - connected car payments platform, we helped map out a strategy for launching their product. Meanwhile, for Kaiterra - air quality monitoring solutions, we focused on improving an existing solution. Every product is different, so we adapt our approach to fit each unique challenge.
This approach helps businesses make informed decisions, reducing development expenses and minimizing the risk of product failure.
What problems does Product Discovery solve?
Have an idea for a new product?
Before jumping into development, it’s crucial to understand what customers need and how your product brings value. Even industry leaders invest heavily in research—Jeff Bezos put 100x more into customer experience than advertising. Our research helps you shape a product that people will love while also providing insights for investor pitches.
Struggling with an existing product?
If your product isn’t meeting expectations, research can pinpoint the problem areas and suggest improvements. United Airlines used UX research to refine their online experience, which led to a 200% increase in ticket sales. Understanding user needs can lead to big wins.
Looking to grow an established product?
Even successful products need to evolve. Our user research helps identify which new features will have the biggest impact. McAfee saved 90% on development costs through usability testing, while HubSpot doubled conversions with smart UX improvements. Let’s find the best opportunities for your product.
How we work?
We break product discovery into three key steps:
- Desk Research – We gather existing data about your industry, competitors, and users to spot trends and opportunities.
- Workshops – We work closely with your team to align business goals with user needs, ensuring we’re on the right track.
- User Research & Testing – We talk to real users, run usability tests, and gather feedback to fine-tune product decisions.
Clients are deeply involved at every stage, ensuring alignment and transparency. At the end of the discovery phase, you’ll receive:
Comprehensive reports
Detailed insights into UX, market trends, and analytics to guide decision-making. Such report can contain a clear breakdown of your product’s strengths and areas for improvement, research-backed strategy with benchmarks, and competitor insights.
Access to workshop boards and documentation
Full access to interactive workshop boards and project documentation, including popular canvases such as Lean Model Canvas, User Journey Mapping, Target Audience Description, Brand Story, etc. that you can easily reuse and apply for different purposes.
A user research summary
A concise user research summary with key findings, including interview and usability test recordings. We extract the most important insights, interpret them to draw meaningful conclusions, and provide actionable recommendations for product improvements.
Why Product Discovery is worth it?
Skipping product discovery can lead to wasted time, money, and effort. Here’s what you gain by doing it first:
- Higher ROI on design – You’ll know exactly where to focus your budget for the best return.
- Cost savings – No more spending months developing features that users don’t need.
- Efficient development – Focus only on features that matter, reducing time spent on redundant implementations.
- Access to our expertise – Leverage our knowledge and experience to make strategic decisions with confidence.
- Clear direction – By the end of discovery, you’ll have a concrete plan for what to build next.
When you start with research, every decision becomes intentional and data-driven—setting you up for success from day one. Let’s build something great—together.
